Privacy Policy

Last updated: [October, 2025]

At The Dynasty Fitness™, your privacy is as important to us as your fitness goals. We’re a U.S.-based fitness equipment company dedicated to providing top quality fitness equipment, benches, and strength-training accessories to both home and commercial gyms.

When you shop with us, you’re not just purchasing equipment, you're joining a community that values transparency, safety, and trust. This Privacy Policy explains exactly how we handle your personal information from the moment you visit our website to the time your order is safely delivered to your doorstep.

Our goal is to make sure that every interaction you have with The Dynasty Fitness™ is secure, straightforward, and personalized. Whether you’re browsing our product catalog, signing up for our newsletter, or making a purchase, we want you to feel confident knowing your information is protected by strict security standards and responsible data practices.

We comply with global data protection standards such as:

• GDPR (General Data Protection Regulation) for EU customers
  

• CCPA (California Consumer Privacy Act) for U.S. customers
  

• Other applicable local data privacy laws
  

This means that your personal information is collected only for specific, legitimate purposes, and is never misused or shared without your consent.

Simply put, we treat your information the same way we’d want ours to be treated with care, respect, and absolute confidentiality.

Information We Collect

To provide you with a smooth and personalized shopping experience at The Dynasty Fitness™, we collect certain information from you. We do this to process your orders accurately, enhance your experience on our website, and continuously improve our services.

We believe in collecting only what is necessary nothing more. Below is a detailed breakdown of the types of information we may collect and how each one is used.

Personal Information

When you place an order, create an account, or contact our support team, we collect personal details that help us identify and communicate with you. These may include:

• Full Name: To process orders, verify identity, and ensure proper delivery.
  

• Email Address: For sending order confirmations, tracking updates, and customer service communication.
  

• Phone Number: Occasionally used by our delivery partners to confirm delivery times or resolve address issues.
  

• Billing & Shipping Addresses: Required to process and deliver your orders correctly.
  

• Payment Information: Such as your credit or debit card number, PayPal ID, or other secure payment details used to complete your transaction.
  

• Account Login Details: If you create an account, you’ll provide a username and password. This helps you easily track past orders and manage preferences.
  

We encourage you to keep your account credentials secure. Please do not share your password with anyone to maintain your account’s safety.

Automatically Collected Information

When you visit our website, certain data is automatically gathered through cookies, pixels, and analytics tools. These details help us understand how visitors use our site, allowing us to improve performance and user experience.

This includes:

• IP Address: Helps identify general location (city/country level) and detect potential fraudulent activity.
  

• Browser Type & Device Information: Ensures our website displays correctly on your device.
  

• Operating System & Device Model: Helps us optimize site compatibility.
  

• Pages Visited & Time Spent: Indicates which pages or products are most popular.
  

• Referral URLs: Tells us how you found our website whether from Google, social media, or a direct link.
  

• Clickstream Data: Tracks your navigation path to help us improve usability.
  

We may use these analytics insights to enhance loading speed, user interface, and navigation, ensuring you enjoy a seamless experience every time you visit our store.

Optional Information You Provide

At times, you may voluntarily provide additional information, such as:

• Product Reviews or Testimonials: Shared publicly to help other shoppers make informed choices.
  

• Survey Responses: Used to improve our product range and customer satisfaction.
  

• Fitness Goals or Preferences: Occasionally collected during promotions or fitness quizzes to personalize your experience.
  

• Social Media Information: If you connect with us via Facebook, Instagram, or Google, we may access your basic public profile (based on your privacy settings).
  

All optional data is used only for the stated purpose and is never sold or shared outside The Dynasty Fitness™ and its trusted service providers.

Information from Third-Party Services

We may receive limited information about you from trusted partners for example, shipping carriers or payment processors to ensure your orders are processed efficiently.
Examples include:

• Confirmation that a payment was successfully authorized.
  

• Shipping status updates from delivery companies.
  

• Fraud prevention reports from payment gateways.
  

These integrations exist solely to streamline your shopping experience while keeping your information secure.

Sensitive Information

We do not intentionally collect or store sensitive personal data such as health information, religious beliefs, or biometric data. Our systems are designed to focus strictly on order-related information.

If at any point you choose to share optional information about your fitness routine, measurements, or preferences, it will be treated confidentially and never disclosed or used beyond the context in which you provided it.

How We Use Your Information

At The Dynasty Fitness™, we collect your information for one simple reason to provide you with a better shopping experience. Every piece of information you share helps us serve you more efficiently, whether that’s processing your order, improving our website, or offering personalized support.

Below is a detailed overview of how we use the data we collect.

To Process and Fulfill Your Orders

When you make a purchase, your details help us complete the transaction accurately and deliver your order on time. We use your name, address, and payment details to verify payment, confirm your order, and send your products through trusted shipping partners.

Your email address allows us to send order confirmations, digital receipts, and shipping updates so you can track your purchase from checkout to delivery.

To Provide Customer Support

We use your contact information to respond to any questions, product inquiries, or issues you might have. Our support team may contact you by email or phone to provide assistance with orders, warranty claims, or return requests.

This ensures that any problem you face is handled quickly and professionally, giving you complete peace of mind after every purchase.

To Improve Our Website and Services

We constantly analyze site usage data to understand how our visitors interact with our store. This includes reviewing which pages people visit most, how long they stay, and what type of devices they use.

These insights help us:

• Improve product listings and search accuracy
  

• Make checkout faster and more reliable
  

• Identify and fix broken links or technical issues
  

• Enhance navigation and loading speed
  

Our goal is to make your browsing experience smoother every time you visit our website.

To Personalize Your Experience

We may use your browsing history, preferences, or previous orders to recommend products that suit your fitness needs. For example, if you previously bought a leg press machine, we might suggest accessories or benches that complement it.

These recommendations are always designed to make your fitness journey easier, not intrusive. You can opt out of personalized suggestions anytime by adjusting your cookie settings or contacting us.

To Send Important Updates and Promotions

If you choose to receive our newsletters or promotional emails, we’ll occasionally send updates about new product launches, seasonal sales, or exclusive discount codes.

You can unsubscribe anytime using the “Unsubscribe” link at the bottom of our emails. We respect your inbox and make sure our messages are relevant and valuable.

To Protect Against Fraud and Unauthorized Activity

We use advanced tools and security systems to detect suspicious activities such as fake transactions, account misuse, or payment fraud. Your information may be analyzed automatically to identify patterns that could signal unusual behavior.

These security checks help protect both you and The Dynasty Fitness™ from potential online threats.

To Comply with Legal Obligations

In some cases, we may be required to process or retain certain data for accounting, tax, or regulatory purposes. This is standard business practice and ensures we meet all compliance requirements as a registered retailer in the United States.

To Communicate With You

From order updates to support responses, we may contact you using the information you provide. You’ll only receive communications that are directly related to your purchases or service experience unless you’ve opted in to marketing updates.

How We Share Your Information

Your trust means everything to us. At The Dynasty Fitness™, we take privacy seriously, and we never sell or rent your personal information to anyone. However, to run our business smoothly and deliver your orders efficiently, we may share certain data with trusted third-party partners. These partners help us operate the technical and logistical parts of our business, but they are required to protect your information and use it only for the services they provide on our behalf.

Below is a detailed explanation of when and how your information may be shared.

Service Providers

We work with several professional service providers who assist in processing your orders and maintaining our website. Examples include:

• Payment Processors: Companies like Shopify Payments, Stripe, or PayPal handle secure payment transactions and fraud prevention. We never store your full card details.
  

• Shipping and Delivery Partners: Couriers such as FedEx, UPS, USPS, and other freight couriers receive your name, address, and phone number to deliver your order safely.
  

• Website Hosting & Maintenance Teams: These ensure our website runs smoothly, loads fast, and stays secure against potential threats.
  

• Email Marketing and Customer Support Tools: Platforms like Klaviyo or Zendesk may help us send updates or manage support tickets efficiently.
  

Each of these partners is contractually bound by data protection agreements, meaning they can only use your information for specific, authorized tasks and must keep it confidential.

Business Operations and Analytics

We sometimes share limited, anonymized information with analytics and marketing tools to better understand how customers interact with our site. For example:

• Google Analytics helps us measure website performance, identify popular pages, and improve navigation.
  
  

• Meta (Facebook) Pixel allows us to show relevant ads to users who may be interested in our products.
  
  

These tools do not give us access to your private data like passwords or payment information. The data is used only for performance improvement and advertising relevance.

Legal and Regulatory Requirements

In rare situations, we may need to disclose certain information to comply with legal obligations or protect our rights. This may include:

• Responding to valid legal requests from law enforcement or government authorities.
  

• Protecting our business against fraud, unauthorized activity, or security breaches.
  

• Fulfilling tax, accounting, or consumer protection laws.
  

Whenever possible, we will notify you before sharing any such data unless we are legally prohibited from doing so.

Trusted Contractors and Team Members

Our internal team and contractors may access certain customer information when necessary to complete their work. For example, processing returns, updating your order status, or responding to support emails.
Every team member with access to customer data is trained to follow strict confidentiality and security protocols.

Marketing and Advertising Partners

If you’ve opted in to receive marketing content, your email address or cookie data may be securely shared with advertising networks to show you relevant promotions.
These partners are carefully vetted, and we ensure they comply with all major privacy laws, including GDPR and CCPA. You can always opt out of such communications or personalized ads at any time.

In certain cases, we may share information only after receiving your explicit permission for example, featuring your testimonial, product photo, or fitness story on our social media or website.
We’ll always ask for your consent before sharing such content publicly.

Cookies and Tracking Technologies

Like most modern websites, The Dynasty Fitness™ uses cookies and similar tracking technologies to make your browsing experience smoother, faster, and more personalized. Cookies help our site remember who you are, what’s in your cart, and how you interact with our pages all to make sure your shopping experience is as convenient as possible.

We believe in full transparency, so here’s exactly how cookies and other tracking tools work on our website.

Cookies are small text files stored on your computer, smartphone, or tablet when you visit a website. They don’t contain personal details like your name or credit card number, but they help us recognize your browser and remember certain settings for next time.

Think of them as a digital memory they allow our website to “remember” your preferences so you don’t have to re-enter information every time you visit.

We use cookies for several practical reasons, including:

• Website Functionality: To keep your shopping cart items saved, remember your login status, and ensure checkout works correctly.
  

• Performance Optimization: To understand how users navigate our website and identify areas that may need improvement.
  

• Personalization: To tailor product recommendations or promotions based on what you’ve viewed or purchased before.
  

• Analytics: To collect anonymous statistics that help us measure traffic, track conversion rates, and improve user experience.
  

• Advertising: To show relevant ads on platforms like Google or Facebook based on your browsing interests.
  

Cookies make your online experience faster and more relevant without compromising your privacy.

We categorize the cookies on our site into the following types:

1. Essential Cookies
   These are required for the website to function properly. They help with things like logging in, managing your shopping cart, and processing orders securely.
    Example: Remembering your cart contents when you navigate between pages.
   

2. Analytical Cookies
   These cookies help us understand how users interact with our website. We use tools like Google Analytics to see which pages are most visited and how visitors find our store.
    This data helps us make informed improvements and create a better user experience.
   

3. Functional Cookies
   These remember your preferences such as your language, region, or shipping country so you don’t have to select them every time you visit.
   

4. Marketing Cookies
   These cookies help deliver relevant ads and track the performance of our marketing campaigns. They allow platforms like Facebook or Google Ads to show you promotions related to your previous visits.
   

5. Security Cookies
   Used to protect your account and prevent malicious activity, like unauthorized logins or fraudulent transactions.
   

In addition to cookies, we may use similar technologies like:

• Web Beacons (Pixels): Small graphic tags embedded in emails or web pages that tell us whether you opened an email or visited a specific page.
  

• Local Storage: Similar to cookies but stored directly in your browser for faster access.
  

• Session Storage: Temporary data that disappears when you close your browser, helping the site function efficiently while you’re shopping.
  

These tools allow us to track overall performance not individual behavior and help us make smarter business decisions based on real user feedback.

You have full control over your cookie settings. You can:

• Accept or reject cookies through our on-site cookie banner.
  

• Adjust your browser settings to block or delete cookies.
  

• Opt out of personalized advertising through tools like Google Ads Settings or Your Online Choices.
  

If you choose to disable certain cookies, some parts of the website may not function properly, such as saving items in your cart or logging into your account.

Third-Party Cookies

Some cookies on our site may come from third parties we partner with, including analytics, advertising, and payment services. These providers have their own privacy policies that outline how they handle cookie data.

We recommend reviewing the privacy policies of these third-party platforms if you’d like to understand their practices in more detail.

Updates to Cookie Usage

We may occasionally update our cookie policy to reflect changes in technology or legal requirements. Any major updates will be posted here, and your continued use of our website after those changes will mean you accept the updated terms.

How We Protect Your Information

At The Dynasty Fitness™, we take data security as seriously as we take fitness performance strong, disciplined, and built to last. Protecting your personal information is our top priority, and we use a combination of technical, physical, and administrative safeguards to ensure your data stays secure at every stage of your shopping journey.

We want you to feel confident that when you shop with us, your information is handled with care and stored responsibly.

Secure Website and Encryption

Our website uses SSL (Secure Socket Layer) encryption technology. This means any sensitive information such as your credit card details, passwords, or addresses is transmitted securely between your browser and our server.

You can confirm this by looking for the small padlock symbol next to our website URL in your browser bar. That symbol means the connection is encrypted, and your data is protected during transmission.

Safe Payment Processing

We never store your full credit or debit card details on our servers. All transactions are handled by secure third-party processors such as Shopify Payments, PayPal, or Stripe. These companies are globally recognized for their advanced fraud detection and encryption systems.

Our role is simply to initiate the transaction the payment details themselves remain securely between you and the payment provider.

Data Access Control

Only authorized team members who need access to customer information (for example, to process orders or provide support) can view limited data. Every staff member or contractor who handles customer data follows strict confidentiality policies and undergoes security training.

We use access control measures, unique user logins, and monitoring systems to ensure that no unauthorized person can view or misuse your data.

Protection Against Unauthorized Access

We maintain up-to-date firewalls, malware protection, and secure hosting infrastructure to defend our website against cyber threats. Our system automatically detects and blocks suspicious activities such as:

• Multiple failed login attempts
  

• Unusual checkout behavior
  

• Suspicious IP address activity
  

In addition, we perform regular security audits and software updates to close vulnerabilities before they can be exploited.

Data Storage and Retention

Your information is stored on secure servers located in reputable data centers that meet modern security standards. We only keep your data for as long as it is necessary to fulfill your order, provide ongoing support, or meet legal obligations (such as tax and accounting requirements).

When data is no longer needed, it is permanently deleted or anonymized so it can no longer be linked to you.

Account and Password Security

If you create an account with us, you are responsible for keeping your login credentials safe. To help protect your account:

• Use a strong, unique password that you don’t use on other sites.
  

• Log out of your account after using shared or public computers.
  

• Avoid sharing your login information with anyone, including customer service agents.
  

If you suspect unauthorized access to your account, contact us immediately at info@thedynastyfitness.com so we can take quick action to protect your data.

Regular System Monitoring

We continuously monitor our systems to ensure everything is running safely. Our hosting provider and development team receive real-time alerts about any potential security risks, allowing us to act quickly to prevent or resolve issues.

In the unlikely event of a data breach, we will notify affected users promptly and take every possible step to minimize risk and comply with legal reporting requirements.

Secure Communication Channels

When we contact you, we only use verified email addresses under our official domain (for example, info@thedynastyfitness.com). If you ever receive suspicious emails asking for payment or personal details, please don’t respond. Report it to us immediately so we can investigate and warn other customers if needed.

Children’s Privacy

Protecting the privacy of children is extremely important to us. The Dynasty Fitness™ does not knowingly collect, use, or store any personal information from individuals under the age of 16. Our website, products, and services are designed for adults and are intended for those who are legally able to make online purchases.

We understand that families sometimes share devices, so it’s possible that a child might browse our site. However, we do not intentionally gather data from minors, and any information that might be submitted by a child will be deleted as soon as we become aware of it.

International Data Transfers

If you access our website from outside the United States, please note that your information may be transferred to and processed in the U.S. We ensure that such transfers comply with applicable data protection laws.

Updates to This Policy

We may revise this Privacy Policy periodically to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised “Last Updated” date.

We encourage you to review this page regularly to stay informed about how we protect your data.

If you have any questions or concerns about this Privacy Policy or your personal information, please contact us:

📧 Email: info@thedynastyfitness.com
🏢 Address: Venice, California
🌐 Website: https://www.thedynastyfitness.com